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The platform is rolling out a fresh option that permits them to reduce the volume of artificial intelligence-produced media appearing in their feeds. This initiative comes as the service disclosed that it now features over 1 billion AI-generated clips.

Testing and Rollout

The new functionality is in a pilot phase over the coming weeks before a full-scale release. This shift coincides with a surge in content created by AI, driven by emerging video-generation tools.

AI Content on Other Platforms

It has been noted that almost a tenth of the fastest-growing content creators on a popular video site only show clips produced artificially. A considerable share of this output is deemed “AI slop”, a term for substandard, factory-style content that is often illogical or surreal.

Based on user feedback that a lot of users enjoy content made with AI tools, including computer-generated images to science explainers, and we aim to provide users the power to see more or less of that, according to their own choices,” commented a platform representative.

AI on the Platform

TikTok announced that there are currently over a billion videos on its service tagged as AI-generated. Collectively, over 100 m videos are uploaded to the service every day, making clips made by AI a minor part of its overall inventory.

How to Adjust Settings

Users will be able to reduce or increase the amount of AI-generated videos they watch by accessing the topic control feature in the app and picking “AI-generated content”. Other topics that can already be adjusted under the setting include news, style, beauty, and dance.

Platform Guidelines

Its policies mandate content makers to identify convincing AI-made content, and it bans malicious deepfakes of well-known individuals or emergencies. Any authentic-looking AI-generated clip that is without a tag can be removed under its terms of service.

Furthermore, the app will now attach an artificially created watermark to content made using its own AI tools, or flagged by an industry-wide initiative for recognizing content made by AI. This measure is aimed to stop users from trying to bypass the tagging system.

AI Literacy Programs

The platform is also introducing a $2 million educational fund for experts and institutions to produce learning resources about using AI responsibly. This program will assist educational bodies specializing in training coding and technology.

Moderation Strategy

The video-sharing app has supported its safety measures, during discussion over intentions to make redundant numerous review team members in the UK. The company is planning to cut hundreds of positions in its trust and safety division in its British office, with labor groups and online safety experts expressing worry that humans are being replaced by automated systems.

A company official clarified that human moderation would still have a role, but automated tools can shield workers by removing the most graphic content before it has to be seen by staff. The company stated a significant reduction in explicit and harmful content handled by human moderators over the past year due to reliance on its machine learning processes.

It is vital to integrate humans and technology to ensure user safety,” the official commented. “We’ll have humans as integral to the approach, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is the area in which a lot of the machine support is really helping us process content quickly.”