Steve Bannon, Tucker Carlson and... Liz Truss? Inside the Ex- PM's Attempt for the Maga Movement

Liz Truss, launched the premiere of her YouTube show with a promise to reveal "those with ill intent" working to undermine the UK, United States and European nations. Truss elaborated she would reveal how an "international network of progressives function to undermine the democratic process and the will of the people."

"We're going to look at the political movement of Donald Trump and see how this can be achieved in Britain," the former PM stated. "Our guests will include the leading lights of the Trumpist political sphere."

Before the program's debut, there was one particularly enthusiastic supporter. "This is the beginning of a kind of political shift," said veteran reporter John Solomon. His conservative media outlet Just the News will carry the former prime minister's new podcasts.

Building Connections in the Conservative Media Landscape

UK-based allies, featuring a advisor linked to Reform UK, have also helped her establish the Liz Truss Show. Its staging is competent, if somewhat rudimentary. She has gathered a subscriber base of 10k in her first week and her first episode had 67,000 views in that timeframe.

This represents a humble beginning, but in partnering with John Solomon, she is being entering a well-developed right-wing media network creating and spreading Maga talking points. Key fixations involve accusations of information control by the established press and a aim to dismantle a so-called administrative state – which the ex-PM holds responsible for the rapid conclusion of her disastrous time in office.

"Solomon's outlet is not well-known beyond the pro-Trump media sphere, but it does have gravitas there, mostly due to John Solomon, who gives commentary on conservative outlets like Steve Bannon's War Room and has even interviewed Trump," commented an anthropology expert, who has analyzed the Maga movement.

A Controversial Partner

Her effort to bring Maga media to the UK has drawn her nearer to controversial figures such as John Solomon.

He founded Just the News in the wake of scrutiny when allegations surfaced of pushing misleading narratives about Joe Biden's anticorruption effort in the Ukraine, as well as disputed reports about one-time diplomat to Ukraine.

These allegations were repeated throughout the pro-Trump media, with the journalist appearing as a regular guest on Sean Hannity's influential cable news broadcast. Donald Trump boosted Solomon's reporting.

Solomon made the reports about Ukraine in a series of columns for the publication the political newspaper, where he had already been moved to a columnist role when staffers raised concerns over his articles. These reports were key in the then-president's request for the Ukrainian government to look into the Bidens in 2019. Those demands led to articles of impeachment targeting Donald Trump. The Senate later acquitted the then-president.

Weeks after he exited the newspaper in late 2019, the news organization stated it was carrying out a examination of his reporting concerning Ukrainian matters. It found he had cited unreliable sources and noted he "did not disclose crucial information about main Ukrainian informants, such as the fact that they had been charged or were being probed."

Becoming Part of the Sphere

Solomon's own media appearances are a indication of the political media environment the former prime minister is joining. He talked about his backing of Truss's project on a broadcast he helps run on the right-wing channel, a political media platform that is the base for the conservative firebrand former adviser Steve Bannon and on which commentator Tucker Carlson also features. The ex-PM has already hosted the political operative on an early episode.

By partnering with this media figure, she has become a niche participant in a broader ecosystem of conservative media outlets that often share and promote one another's material.

The journalist's programs have repeatedly hosted figures such as influencer Mike Benz, a conservative commentator whose arguments against the foreign aid agency was used by the X owner as grounds for shutting down the international development organization.

A Cross-Border Foray

Although her awkward delivery and political travails have drawn derision in Britain, some US observers do not dismiss her attempts to reinvent herself as a UK offshoot of the pro-Trump media ecosystem.

"You have to take individuals such as her seriously, even if you may not want to interpret them word-for-word," stated Rob Flaherty, who served in the Biden White House.

"It was evident how in 2024 President Trump utilized that media network to get his message out. Undoubtedly that sphere transmits and affects conversation abroad. It appears quite apparent to me that the conditions in the UK are similar to what permitted this parallel press sphere to thrive in America."

a political theory expert, said the digital right-wing media sphere was already exerting influence in the United Kingdom.

"Online platforms is borderless," he said. "There's a kind environment within which ideas travel – on occasion manifesting in radical ways and sometimes less so – but which is connected."

Professor Hinton said the rise of the digital conservative movement in the UK in recent times meant the "potential to have a larger effect is considerable."

A Transatlantic Ambition

"Both Truss and political figure Nigel Farage in the recent past spoke at the Conservative Political Action Conference, where I observed they echoed Maga talking points prior to the {king of Maga|

Aaron Roberts
Aaron Roberts

A seasoned journalist and political analyst based in London, focusing on UK-European relations and social policy trends.